What if the wonder and knowledge housed within museums was available to everyone? Driven by this vision, we work to make museums the top curators on social media.

Revitalize Your Archives

We audit and reformat existing content, resulting in mobile-friendly stories that reflect your museum's unique heritage.

Build Digital Community

We craft spaces that spark curiosity and conversation. Our focus is on building a dynamic online community, revolving around your museum’s unique themes.

Measure Real-World Impact

Using AI for sentiment analysis, we provide reports that showcase the impact of your online presence.

Newsletter

Stay up-to-date with museum-relevant social media stories, delivered every month to your inbox.

Case Studies

  • CHM's Organic Social Media

    We set out to make the Computer History Museum’s social media presence as educational and captivating as their physical space.

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  • Squishy Science

    The BioTinkering Lab is a magical, innovative space. You’ll never guess what happened when this magic was uploaded to TikTok.

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  • Time Capsule

    Several hours worth of footage was recorded and buried away for twenty years. We set out to make this unveiling a big deal on social media.

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  • The Pandemic Pivot

    COVID-19 led us to turn educational activities into online sensations, inviting families and students to make their own STEM projects at home.

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  • "Send It Social is extremely responsive and easy to work with. I can rest easy knowing that our social channels are in their capable hands. I would not hesitate to recommend them to any other organization looking to take their social media to the next level."

    - Heidi Hackford, Computer History Museum

  • "The success of Maria and Sierra with The Tech is apparent in the numbers. Millions of views and engagements. It’s the kind of impact anyone working at any nonprofit dreams about. "

    - Jeff Gire, The Tech Interactive

  • "They brought a refreshing combination of creativity and playfulness to their storytelling while never losing sight of the underlying science content and learning goals. This dramatically changed the reach of our museum work and allowed us to expand our impact to entirely new audiences that we hadn’t yet even imagined."

    - Anja Scholze, Scholze Consulting

  • “Sierra and Maria have such a keen sense of relevance and engaging content, we had reporters calling US for positive coverage. There were thousands of ways they could have developed a video campaign from the footage, but their strategic, creative and compelling approach helped garner national media attention.

    - Marika Krause, The Tech Interactive (formerly)

  • "Sierra and Maria are smart, experienced experts in driving social media engagement for museums. And – a big bonus – they are so fun to work with. If you have the chance to hire them, I wouldn’t hesitate."

    - Rachel Wilner, Computer History Museum

Our Services

  • Target Audience Analysis: Perform in-depth audience ecosystem mapping to understand where and how the target audience engages with content related to museum themes.

    Content Performance Audit: Conduct a thorough audit of existing social media content to determine what resonates with the audience and attracts new viewers.

    Content Bucket Development: Create specific content categories based on audit findings and research.

    Strategic Planning: Develop a content plan aligning with museum goals.

    Platform Diversification: Experiment with social media platforms to find the most effective channels for engagement and audience growth.

    Community Building and Engagement: Focus on content that fosters community building, interaction, and learning among the audience.

    AI-Driven Impact Analysis: Utilize our proprietary AI system to analyze audience comments, aligning them with the museum's theory of change and impact metrics for precise effectiveness assessment.

  • Archival Content Revitalization: Transform existing museum assets into engaging social media content, utilizing archives and collections creatively.

    On-Site Filming: Offer comprehensive on-site filming services, capturing the unique essence of the museum's exhibits and events to create authentic, engaging content directly from the source.

    Short-Form Vertical Video Production: Emphasize creating short, vertical videos tailored for platforms like TikTok, Instagram, and YouTube shorts.

    Creative for Paid Campaigns: Specialize in crafting content optimized for paid campaigns, leveraging our expertise in creating organically successful content to drive conversions in attendance and donor campaigns.

    Narrative-Driven Content: Focus on storytelling that connects viewers to the museum's mission, sparking curiosity and inspiration.

    Brand Voice Consistency: While experimenting with formats, maintain a consistent brand voice that reflects the museum's identity and mission.