The Time Capsule
Organization: The Tech Interactive (in-house project)
Duration: December 2020
On a random fall day at the peak of the pandemic, we got a message from a videographer. He told us it was time to open a time capsule from 1999! Good thing this man has a good memory, because Siri wasn't exactly around 20 years ago. The capsule contained several hours worth of video footage showing community members making predictions about future technology. Our mission was simple: repurpose this footage into engaging, short-form videos for brand awareness and donor engagement.
12 million
views
250,000
new followers
“Sierra and Maria have such a keen sense of relevant and engaging content, we had reporters calling US for positive coverage. There were thousands of ways they could have developed a video campaign from the footage, but their strategic, creative and compelling approach helped garner national media attention. CBS This Morning reached out after seeing the clips and featured us in a coveted time slot. It’s the kind of top-tier hit PR professionals rave about to their boards, especially with social media engagement metrics to back it up.”
— Marika Krause, Former Associate Director of Public Relations, The Tech Interactive
Our Strategy
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Edited the old footage into 14 bite-sized TikTok videos, adding current reactions from the original time capsule participants.
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Leveraged the holiday season and pandemic-induced nostalgia to connect emotionally with the audience.
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Aimed to increase brand awareness and fan base during a time when the science center was closed.
Key Takeaways
Emotional storytelling resonates strongly, especially during times of social isolation.
Multi-part series on TikTok can be an effective strategy for encouraging account follows.
Timely release of content can significantly amplify its impact and reach.
