Case Study: Chatbots Decoded Digital Campaign
Organization: Computer History Museum
Duration: October 2024 - Ongoing
Imagine unveiling your first new exhibit in seven years. You want the campaign to make a splash, but the landscape for marketing has totally changed in that time. We helped the Computer History Museum with this problem, stepping in to build a digital paid campaign across multiple seasons to promote Chatbots Decoded: Exploring AI.
22%
year over year attendance increase for the holiday season
30%
year over year revenue increase for the holiday season
Our Strategy
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There are so many tools now to find what copy and creative resonates with folks, and once you find the powerhouse combos, stick with them!
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And vice versa! There were some elements of the exhibit we assumed would thrive digitally, while others felt less exciting. But the data surprised us, and helped shape both the paid and organic exhibit content.
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From the vendor perspective, it’s never been easier to launch campaigns. Take advantage to try your creative across the Internet.
“We can see clear and sustained evidence in the comments and shares of our videos that this work is not just engaging viewers but helping us meet our mission of decoding technology.
I can’t recommend SEND IT more highly. And – a big bonus – they are so fun to work with.”
Rachel Wilner
VP and Chief Marketing and Business Officer, Computer History Museum