Organic Growth

Organization: Computer History Museum
Duration: May 2023 - Ongoing

Our mission was clear yet challenging: revitalize CHM's social media presence, making it as educational and captivating as their physical space. We set out to engage a broader audience by transforming the museum's extensive tech history into captivating short-form videos. This initiative was about making history accessible and interesting to a global online community.

Data from May - October 2023:

45K

new followers

11 Million

total views

100K

shares

Key Metrics

Focus on increasing engagement, followers, and aligning content with the museum's mission.

Target Audience

Tech enthusiasts, history buffs, educators, students, and a broader audience interested in technology's evolution.

“Collaborating with Send it Social over the past nine months has been an absolute pleasure, and their creative approach to content creation has played a pivotal role in the significant increase in engagement we’re seeing on all our social media channels. When we first engaged SIS, our digital social media content was stagnant, engagement was static, and posts did not communicate a clear brand voice. Their thoughtful analysis of data and past engagement provided us with a path forward when they identified three key content threads to connect with our audiences: nostalgia, identity, and curiosity. They repurposed the Museum’s existing long-form videos, transforming them into fresh and fun short-form videos and carousels that reached new audiences across different platforms.

For instance, Send it Social built a strong TikTok presence for CHM from scratch. Starting with 6.5K followers on Instagram in March 2023, they expanded our reach to 30.5K followers in a few months. A few posts have gone viral, and we have already well exceeded our fiscal year goals for growth.

The organic content SIS posts is creative and fun for our audiences, but there is deep strategic thinking behind it. Send It Social is fully committed to analyzing the data, learning from it, and pivoting if necessary. They are always open to testing different types of content and willing to adapt different approaches to find what really resonates with our audience.

Finally, Send it Social is extremely responsive and easy to work with. I can rest easy knowing that our social channels are in their capable hands. I look forward to our continued collaboration and would not hesitate to recommend them to any other organization looking to take their social media to the next level.”

— Heidi Hackford, Editorial Director at the Computer History Museum

Our Strategy

  • We repurposed the Computer History Museum's long-form videos into short-form content, creating engaging and informative videos and carousels.

  • Established a strong TikTok presence and grew Instagram followers from 6.5K to 30.5K.

  • Ensured all content threads - nostalgia, identity, and curiosity - were aligned with the Computer History Museum’s mission of making tech history accessible.

Send it Social has enabled us to unleash the video assets our museum already has to a much wider audience. One of the biggest challenges of working with an agency can be ensuring the integrity of your brand.

But the process Maria and Sierra use to develop short-form video ensures the content they create is both social media-friendly and brand-aligned. We have seen phenomenal results, including millions of views and a substantial increase in followers – 5X on Instagram alone – with a relatively modest investment.

Perhaps most importantly, we can see clear and sustained evidence in the comments and shares of our videos that this work is not just engaging viewers but helping us meet our mission of decoding technology. That’s been the most exciting part of working with Send it Social. I can’t recommend Send It Social more highly. Sierra and Maria are smart, experienced experts in driving social media engagement for museums. And – a big bonus – they are so fun to work with. If you have the chance to hire them, I wouldn’t hesitate.

— Rachel Wilner, Vice President and Chief Marketing and Business Officer at the Computer History Museum

Key Takeaways

  • Short-form video content is highly effective in attracting a wide audience and aligning with educational and mission-related goals.

  • Strategic repurposing of existing content can yield significant engagement and follower growth.

    A focused approach on the audience's interests, like tech icons, nostalgia, and history, can lead to high engagement and shareability.